Independent, Female‑Founded Portfolio Management

Built for Canadians

Helping business owners, professionals, and families across Manitoba, Ontario, and Quebec grow wealth with clarity, confidence, and a team that puts respect and transparency first.

From our office in Winnipeg, Manitoba, we deliver discretionary portfolio management and integrated planning that aligns your investments, taxes, retirement, and insurance—so every dollar works harder for your Canadian life.

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Who We Serve

At Doyenne Financial, we partner with Canadian business owners, incorporated professionals, and families who want a clear, evidence‑based path to long‑term wealth.
Whether you're growing a company, planning retirement, or navigating complex tax decisions, we make the financial side of life simpler, more strategic, and far more efficient.

  • Business Owners & Entrepreneurs
    Build a retirement strategy that works with your corporation, not against it.
    Optimize dividends vs. salary, preserve cash flow, and protect your family and business through planning that’s built for Canadian rules.

  • Incorporated Professionals
    Accountants, consultants, dentists, doctors, advisors, lawyers — if you earn through a corporation, your investment strategy must work differently.
    We help you grow wealth tax‑efficiently with structures like Personal Pension Plans, corporately‑owned portfolios, and strategic income planning.

  • Families Planning for the Future
    From RESPs to long‑term retirement savings, we help Canadian families reduce fees, pay less tax, and make confident decisions about their children’s education and their own financial independence.

How We Help Canadians Build Real Wealth

We bring decades of experience, disciplined research, and transparent communication to every client relationship.

Discretionary Portfolio Management

Your portfolio is actively managed for you — with research‑driven decisions, timely rebalancing, risk oversight, and clear explanations along the way.

Integrated Planning for Canadians

We work alongside your accountant, lawyer, and other professionals to ensure every dollar is aligned across:

  • Investments

  • Taxes

  • Retirement

  • Insurance

  • Corporate strategy (if applicable)

Fair Fees, Full Transparency

You deserve advice without pressure, sales quotas, or hidden agendas.
Our commitment: respect, integrity, and planning that puts your interests first.

Meet the Portfolio Managers

Registered in MB • ON • QC | Serving Canadians since 2020 | One of Canada’s few female‑founded Portfolio Management firms

Doyenne Corporation (DC) is a name that represents the overall financial services activities of Jennifer Snyder and her team. Doyenne Corporation offers general financial literacy courses and tools. Financial planning services, life insurance and annuity products are provided by Jennifer Snyder through Doyenne Insurance and Estate Planning Ltd. (DIEP). Portfolio management services are provided by Hannah Giesbrecht through Doyenne Financial Ltd. (DFL). The DIEP section of this website contains information on the overall philosophy and approach Jennifer applies when providing financial planning advice: pay less tax, reduce fees and expenses, stay organized, retain more income to build more overall wealth. The DFL section of this site is differently coloured to represent the distinction of products, services and people of each of the two corporate entities.

Jennifer’s simple 3-habit rule was a game-changer. No one had ever explained anything like it to me before. From my car lease, to life insurance, to my credit card. And within a year my credit rating rose over 100 points. And it was so easy to do–thank you Jen!

– Mari